For this project, I had to design an interactive kiosk for a made-up sandwich restaurant using programs like Figma and Illustrator. We had to create more than twenty-five screens showing how the kiosk would work and what you would do when you interact with it. I took inspiration from many sandwich places like Subway to create this project.
Research
Sub Hub is a sandwich place with a unique space theme, aiming to provide customers with a dining experience that is out of this world.
Millennials and Generation Z: The target audience would be young adults who are often drawn to novel dining experiences and creative themes. Sci-Fi Enthusiasts: Individuals with an interest in space exploration, science fiction, and futuristic concepts.
Urban Professionals: Busy individuals seeking convenient and quick dining options during lunch breaks or after work.
Competitor Assessment: Analyzing competitors in the sandwich and fast-casual dining space will provide insights into market trends, potential gaps, and areas of differentiation for Sub Hub. Competitors such as Galactic Grinders, Astro Subs, Cosmic Delights, and Starship Subs will be studied in terms of their menu offerings, pricing strategies, marketing efforts, and customer reviews.
Location: Selecting a location with high foot traffic, such as downtown areas, shopping centers, or business districts, can attract more customers.
Accessibility: Easy access by public transportation or ample parking space for customers who drive.
Target Audience Proximity: identifying areas with a concentration of the target audience, such as college campuses, creative hubs, or tech parks.
Target Audience Proximity: identifying areas with a concentration of the target audience, such as college campuses, creative hubs, or tech parks.
Trends in the Food Industry: Staying abreast of current trends in the food industry will help Sub Hub adapt its menu offerings and marketing strategies to meet evolving consumer preferences.
Online Ordering and Delivery: The increasing popularity of online ordering platforms and delivery services, especially in the wake of the COVID-19 pandemic.
Experiential Dining: Consumers seeking unique and immersive dining experiences beyond just food, including themed restaurants like Sub Hub.
Moodboard
Screen recording of the kiosk
